Our Team


Ash Nallawalla, CEO

Ash is experienced in large-scale, complex SEO projects as well as small sites since 1995 at companies such as Optus, ANZ Banking Group, National Australia Bank, UBank, Sensis, Telstra, Melbourne IT and other well-known and lesser-known companies.

Ash has completed a Certificate IV in Training and Assessment (TAE40110).

He has designed and delivered training courses to hundreds of individuals at RAAF Academy (University of Melbourne), in our own campus and on customer premises for over 25 years.

He is a certified Google Advertising Professional and has managed PPC campaigns with budgets in the seven figures. He moderates the Local Search forum at Webmasterworld.com and speaks at PubCon and other events. He wrote for PC Update, APC Magazine and other well-known publications over the years.

He has a traditional product marketing background with high-tech companies such as Tennyson Technologies, Selectica, Macromedia, Hayes and Unisys.

Ash served as an officer in the Royal Australian Air Force for eight years and in the RAAF Standby Reserve for 24 years.

He maintains an infrequent blog post schedule at Net Magellan, where he comments on the search industry from an Australian perspective.

Brett Stringer, General Manager

Brett has a strong history in business leadership, strategic development, and small business management.

He has worked in senior operational roles with some of Australia’s leading public and private companies, and has managed projects and strategic campaigns for blue chip online, financial, entertainment and utility interests.

His work in the small business sector has seen him develop and deliver growth programs to Australia’s leading professional athlete associations, as well as a host of other clients in biotech, software engineering, social media marketing, and creative design.

Rajasekaran Lakshmiganthan

Works as an IT Trainer, Lecturer, Tutor, Assessor, Curriculum and Content Developer, Web Developer and Network Administrator with 14 Years of experience in Australia(1 Year), Malaysia (10 years) and in India (3 years).

He is experienced in creating, updating and maintaining Learning and Assessment Strategy for VET Qualification, RTO Policies and Procedures and RTO Forms and Tools. Experienced in training, assessment and facilitation with VET Sector and comply with reporting requirements and maintain records in accordance with ASQA, VRQA, AQTF, AQF, DEEWR, STA, TP, ISC, VQF, RPL, and OHS policies, procedures and frameworks.

Raja has completed a Certificate IV in Training and Assessment (TAE40110) and is currently completing a Diploma in Training and Assessment.

He has designed, created, customised and contextualised curriculums for Master, Bachelor, Diploma, Certificate, IT Short Courses and Corporate Training as well as conducted various IT Training for individuals, groups and corporates.

He is experienced in various Information Technologies includes ASP.Net, ASP, PHP, C#, C, VB.Net, VB Script, Java Script, HTML, XML, CSS, Crystal Reports, Oracle, MY SQL, MS SQL Server and MS Access.

He is also experienced in Manual Testing, Automation Tools (Quick Test Professional), Test Management Tools (Quality Centre), Defect Tracking Tools and Version Control Tools.

Keith Nallawalla

Keith Nallawalla works as an IT Trainer, Assessor, Community Manager and SEO Consultant with 3 years of training experience.

He has delivered training in IT courses, SEO and SEM courses. He has prepared training materials and assessments.

Keith has completed a Certificate IV in Training and Assessment (TAE40110).

He is experienced in creating, maintaining company Facebook Pages, Link building and writing blog posts. He has also managed and optimised Google Adwords accounts.